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model behavior, how people act, think and shop in a model home
Smilling Couple
What is the Model Behavior Study? The 1st comprehensive examination of model home shopping behavior. The 1st use of advanced retail monitoring techniques in model homes. The 1st in-depth understanding of why new home shoppers do what they do.

By using sophisticated research techniques that have been used by major national retailers and applying these techniques to the model home shopping environment, Merillat has been able to identify valuable insights that can help our builder partners.

Merillat is your information resource, with a combination of insights and tools to help your business grow. Design better kitchens that have mass appeal. Merchandise the kitchens in your model home better. And in the end, sell more homes and upgrades.

Why is the kitchen so important? Homeowner satisfaction with their kitchen plays a significant role in defining overall satisfaction with their builder.

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