Envirosell
Merillat commissioned Envirosell to conduct the qualitative part of the research, which focused on WHAT people do when shopping
model home kitchens.  Envirosell is the industry leader in retail shopping behavior research.
Envirosell founder, Paco Underhill, author of the highly-regarded retail behavior analysis book Why We Buy.
What
do people do in
model homes?
How
much time
do they spend?
What
will they do in
the future? |
|
|
Murphy Marketing/TRENDTOWN
Murphy Marketing/TRENDTOWN conducted the second part of the research. Qualitative behavior study focused on WHY new home shoppers
do what they do in a model homes. This study helped to identify emotional motivators and triggers that uncovered likes and dislikes
of design features.
Explore
reactions to
the home
Examine
the emotional
triggers
Discover
features of
great interest |
|
