Markets
Chicago, IL
Denver, CO
Raleigh, NC
Tampa, FL
Phoenix, AZ
Builders
9 Builders
|
Homes
28 model homes
Average price range
$200,000-$450,000
Shoppers
323 shopping groups observed
|
Video
1,000 hours of videotape
Interviews
153 shoppers interviewed
68 one-hour shadow shopping and scrapbook experiences
|
