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Who is the new home shopper? |
Female
65%
Married
87%
College Graduate
51%
Age 35-44
33%
Annual Household
Income $100,000+
49%
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There are different reasons for shopping.
The primary reasons why people are looking for a new home are not differentiators for a builder
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Primary reasons for shopping
| 36% |
Need a larger home |
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| 20% |
Relocation
(job transfer) |
5% |
Looking for a
better neighborhood |
| 10% |
Desire a better
quality home |
4% |
Other family/
personal reasons |
| 6% |
Want to become
an owner |
3% |
To establish
own household |
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