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Merillat is the first company to undertake an in-depth look at how people shop and live in new homes. Conducted in phases, this on-going study gives valuable insights into how builders and kitchen and bath professionals can better design kitchens plus sell more homes and upgrades.
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Using advanced retail-monitoring techniques, the study uncovered a variety of ways in which builders could achieve a competitive advantage. Over 1,000 hours of video footage observing how people shop model homes was collected.
We uncovered what people do when shopping model homes and provided deeper insight into why new home shoppers behave as they do during the home buying process.
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A Super Model is a model home that combines the various design insights uncovered in the Model Behavior Phase I study with merchandising tools. This guide brings the best merchandising ideas from the retail environment to your model homes, and it explains how to best place and install items from the Merillat Super Model kit in kitchens. (Item #4307880)
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Model Behavior Phase II research put the Super Model concept to the test to determine whether or not it could truly provide builders with a competitive advantage.
It does provide a competitive advantage. This second body of research showed that the Super Model home generates a huge increase in purchase interest (up 54% vs. a conventional model with no merchandising). In addition to increased purchase intent, Super Model visitors also had a better overall perception of the builder.
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The Kitchen 4mula research uncovered four different homeowner segments. This study also gives builders and dealers helpful insights into how to improve their sales and customer satisfaction ratings with design solutions tailored to each segment's desires.
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